Many brewery competitors in the market are male orientated with type heavy, and surrealistic illustrations on their beer labels. Bloom on the other hand is a feminine brewery with the target audience being women steering away from the general expectation for a brewery.
Brand Identity
Brand Strategy
Packaging
Feminine
Sophisticated
Brother 1816
Gardenia
Gravesend Sans
Trebuchet MS
Fall 2022
Bloom packaging is a mix of floral illustrations and geometric shapes creating a visually appealing pattern.