BLOOM

Many brewery competitors in the market are male orientated with type heavy, and surrealistic illustrations on their beer labels. Bloom on the other hand is a feminine brewery with the target audience being women steering away from the general expectation for a brewery.

services

Brand Identity
Brand Strategy
Packaging

personality

Feminine
Sophisticated

typefaces

Brother 1816
Gardenia
Gravesend Sans 
Trebuchet MS 
 

completed

Fall 2022

packaging

Bloom packaging is a mix of floral illustrations and geometric shapes creating a visually appealing pattern.

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raven

Website Design