Soleil is a high-end holistic candle made with crystals with the intention of healing others based on their specific needs. The goal was to create a whimsical, alternative brand that had more than one purpose other than being a simple candle.
Instead of only having typography as the main design element like many other candle companies, Soleil is set apart with its playful colors, typography, and illustrations while still maintaining a sense of sophistication and reliability.
Brand Identity
Packaging
Website Design
Naming
Spiritual
Elegant
Whimsical
Transat
Dapifer
Fall 2022
Since crystals and tarot cards are believed to amplify healing effects when used together, I thought it would be fitting to incorporate tarot card elements into the logo and brand itself.
The packaging was designed to be aesthetically appealing while still honoring eco-friendly values. Each candle has a different color based on the crystal that is in the candle.
The website conveys its alternative, fun personality through illustration and typography. At the end of the site there is a personalized quiz where customers can find out what candle best suits them at that moment.
