Holistic candle company that uses crystals to alleviate everyday issues such as stress, low energy, and anxiety without the use of heavy prescription medication.
This brand is geared towards spiritual millennials who enjoy the aesthetics and healing benefits of crystals, while also elevating their home environment.
Brand Identity
Packaging
Website Design
Naming
Social Media
Spiritual
Individualistic
Transat
Dapifer
Student Project
Fall 2022
Logo exploration was inspired by the art nouveau movement. Modification on the I was inspired by elements of tarot card illustrations.
Packaging illustrations were inspired by tarot cards, and traditional style tattoos. Each illustration has a theme and meaning for its specified label.
Sun: Represents life, light, energy.
Clear Quartz: Amplifies energy.
Candle name: Energy Boost.
Labels and boxes were designed to be made with compostable packaging. The packaging serves as eco-friendly, and eye catching when on the shelf.
Dark mode concept, with dimmed neutral photography. Questionnaire was designed to help users determine which candle best suits them.
