soleil

Soleil is a high-end holistic candle made with crystals with the intention of healing others based on their specific needs. The goal was to create a whimsical, alternative brand that had more than one purpose other than being a simple candle.

Instead of only having typography as the main design element like many other candle companies, Soleil is set apart with its playful colors, typography, and illustrations while still maintaining a sense of sophistication and reliability.

services

Brand Identity
Packaging
Website Design
Naming

personality

Spiritual
Elegant
Whimsical

typefaces

Transat
Dapifer

completed

Fall 2022

process

Since crystals and tarot cards are believed to amplify healing effects when used together, I thought it would be fitting to incorporate tarot card elements into the logo and brand itself.

packaging

The packaging was designed to be aesthetically appealing while still honoring eco-friendly values. Each candle has a different color based on the crystal that is in the candle.

website design

The website conveys its alternative personality through illustration and typography. At the end of the landing page there is a quiz with a scrolling "try our quiz" tab where customers can find out what candle best suits them.

next project

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Branding
Packaging